Customers drive your business…

Unlike the view that the Entrepreneur drives a business, it is actually the customers who drive a business much more. They have a need to be satisfied or create a need based on a availbility of a product  or service. They decide a price at which they are comfortable buying. They research the market to find out about your competitors and drive your price point and also the features they need for a product or service. They finally take a risk of buying, using the product or service and then indirectly start promoting it to others. The Smart Entrepreneur just identifies with all these and positions his business accordingly and then the business happens. Never underestimate the power the customers have on your business and no customer is permanant and lack of competition is only a windowm of oppurtunity which may go away.

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