Staying alive…

A business is always under threat, either internal or external or a bit og both. Staying alive under all circumstances is a critical trait of a good entrepreneur. Policy changes, natural calamities, emerging new competition, customer’s business going down etc are all possible external factors which can threaten your business. management becoming arrogant and so complacent, employees becoming bored or inefficient, old internal policies becoming ineffective etc become part of the internal factors which can bring your business down. One of the continuous activities of a CEO / Entrepreneur is to monitor such risks and preempt actions to mitigate them. Ability to stay alive is a necessary to long term growth and stability.

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