Business is doing well…

What happens to businesses which are doing well ? How does a CEO react to such situation. While it is a pleasure to be in that situation, it is also time to act fast on maintaining and growing it. The risks are many  at this time and it can start to go down without much effort. It is critical to analyse the possible risks and start mitigating it. It is also important to find harmless ways of cutting down costs, make some hard decisions which will help the organization when there is a slow down. It is time to build resilience in the organization. It is time to study and learn from the competition and try to be more focussed on customers by creating more differentiators. Customers are always looking to get more effective vendors and unless the organization continuously improves on its services, it cannot continue keep them.

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